UOB-SMU AEI Case Competition 2019

UOB-SMU AEI Case Competition 2019

In our pursuit of value-adding SMEs through digitalisation solutions, Avente Consulting, in partnership with the UOB-SMU Asian Enterprise Institute, organised our first-ever Case Competition in September 2019. It was a meaningful and fulfilling journey as students collaborated, innovated, and challenged themselves to solve a business challenge in teams of 3-4. While more than a hundred participants put their heads together in teams to crack the case, only 5 teams made it to the Grand Finale. We hope that the journey, though challenging, has been fulfilling for every participant nonetheless!

Dr. Ang Ser Keng
Dr. Ang Ser Keng, Director of UOB-SMU AEI, giving an opening speech

Dr. Ang Ser Keng, Member of the Board of Governors and Director of UOB SMU AEI gave an opening speech to welcome our Panel of Judges for this Case Competition.  

We were honoured to have the following speakers to be part of our judges to offer their insights to various teams’ solutions based on their vast experience in their respective industries. 

  • Mr. Eric Tham (Managing Director & Head Group Commercial Banking, UOB)
  • Dr. Patrick Tan (CEO, Stratefix Consulting and Senior Lecturer of Strategic Management, LKCSB, SMU)
  • Mr. Derrick Teo (CEO, Elitez Group Pte Ltd)

Second Runner-Up

Congratulations to Team RMS Consulting as the Second Runner-Up! 

(L-R: Sean Ong, Rachel Quek, Mavis Seah)

First Runner-Up

Congratulations to Team Bask as the First Runner-Up!

(L-R: Andy Sim, Tham Sze Rong, Bonny Cheang, Kingston Lim)

Champion Team

Congratulations to ShARE Capital as our Champion Team!

(L-R: Chin Rui Yuan, Joe Lee, Merrill Cheong, Chon Xuan Pu)

Finally, we’d also like to honour all our participants and finalists for the hard work that they put into the competition. We hope that all our participants were able to broaden their knowledge and sharpen their skillsets through this unique case competition. Most importantly, we hope everyone enjoyed the experience! Cheers to the next UOB-SMU AEI Case Competition organised by Avente. 

Appreciation to the mighty team behind UOB-SMU AEI Case Competition

Case Competition 2019 Chair & Co-Chair

  • Event Chair:  Phoebe Tan (Avente’s 1st Exco Strategic Development Director)
  • Event Co-Chair: Tan Ka Ling (Avente’s 1st Exco Communications Director)

 Case Competition 2019 Department Heads

  • Strategic Development Lead: Hui Xuen (Member of Avente Mentorship Programme)
  • Programmes Lead: Lim Jia Min (Member of Avente Mentorship Programme)
  • Marketing Lead: Goh Zhongmin
  • Operations Lead: Min Htet Hein (Member of Avente Mentorship Programme)

 Case Competition Organising Committee

  • Strategic Development Department: Reshma Ishwarya Dogiparthy (Member of Avente Mentorship Programme)
  • Programmes Department: Lui Yu Qi (Member of Avente Mentorship Programme)
  • Operations Department: Maneesha Roy (Member of Avente Mentorship Programme)
  • Marketing Department: Marvin Lawrence (Member of Avente Mentorship Programme)

Avente 1st Exco 

  • Founders: KrishnaBhagirathDanial Leong, Yeo Boon Peng
  • Core Team: Lim Jia De, Maryann Se To, Pang Xiu Yuan
  • Marketing & Communications Department: Kayler Chong, Tan Ka Ling, Shaun Teo
  • Strategic Development: Phoebe Tan, Punnag Ghatak
  • Operations: Ong Yuan Qi, Gillian Lee, Giggson Tan

Avente Team

Unlocking value for SMEs through digital strategies